John Lewis ––
Let Life Happen

When your home is insured with John Lewis Home Insurance,
you’re free to just let life happen.
Aren’t you? Yes. You are.

A spot where a boy wears a dress and divides the nation.

As a result sales (actual home insurance policies sold) went up 48.8%.

This ruffled a lot of feathers and the whole country really was talking about it until some real news happened later in the week.

Here’s a cartoon by Stephen Collins that The Guardian ran about it:

Role: Writer / Art director

With: Matt Gay, Feargal Ballance

Agency: adamandeveDDB.