Nike. Nothing Beats a Londoner.
It’s that ad campaign that people
are always copying.

Real kids. Real stories. Real hype.

The ‘swipe-up’ function had just been introduced, so we hacked it before anyone else.

London is the most diverse city in the world. This one was for everyone.

Drake was disappointed not to have been included.

Quite possibly the first time The Guardian and The Sun have agreed on anything. Ever.

There was also this GIF.

Role: Creative director.

Agency: W+K, London.

With: Paddy Treacy, Tom Bender, Tom Corcoran, Joe Bruce, Megaforce, Finn Keenan, ilovedust.

Awarded at: D&AD / Cannes Lions / One Show / Clios / Webbys / ANDY Awards / British Arrows / Creative Circle / Art Directors Club / New York Festivals / Shots Awards / London International Awards / Kinsale Sharks / Ciclope / Campaign BIG Awards / Creative Pool Awards / Brand Film Festival / A-List Hollywood Awards / Media Week Awards / Campaign New Thinking Awards / Music+Sound Awards / Thinkbox Awards / Digital Cinema Media Awards / APA Collection / Immortal Awards / Most Contagious / Eurobest / 1.4 Awards