Nike ––
The Wall of Dreams

Heroes belong in posters on kids’ bedroom walls.
But for women’s football, there were no posters.
A wrong we set about righting. In a big way.

We made a million Nike posters for women’s football.

giphy.gif
 
190410_NIKE_WORLD_CUP_LANDSCAPE_BG_HFR25.jpg

For the 2019 World Cup over 100 unique posters and stickers were designed to honour the best players in the game.

2.jpg
4.gif
5.gif
1.jpg
6 2.gif
Posters1.gif
Posters3.gif
Posters2.gif

Instead of doing things the usual way, this campaign launched on the bedroom walls of real fans across Europe.

_WoD_ENG V2.jpg
_WoD_NED V2.jpg
_WoD_FRANCE V3.jpg
_WoD_Germany V2.jpg

Then we did the usual stuff.
Massive OOH.
Interactive posters making machines.
Snapchat lenses.
Art installations.
IGTV.
All that stuff.

PICADILLYinSITU_FINAL.jpg
unit9nike.jpg
4-10.gif
Ocean - Nike June 2019 15.jpg
SNAP_3.gif
7.jpg

Some young footballers even got surprise visits from their heroes.

8Q3A0371.2.jpg
8Q3A0427.jpg
8Q3A0397-1200x800.jpg
48800223548_2f66bc8d62_o.jpg
 

Honoured in:
Creative Review Annual / FWA Awards