Pot Noodle ––
Nothing fills a hole like Pot Noodle

It’s not exactly fine dining but it’s cheap, tasty and it fills a hole.
What better way to prove that than to fill a load of holes with noodles?

 
 

As well as the posters and social posts we ran press ads in local newspapers in the parts of the UK worst affected by pot holes.

 
 

And then we parked a poster on the pot holiest street in the UK.

And this is Britain’s foremost pot hole activist. His name is Mr. Pothole.

 

Role: Creative Director

Agency: adam&eveDDB

With: Paul Knowles. Richard McGrann.
Andy Clough. Frederick Paxton. Honor Northridge.

Awarded at:
D&AD / Cannes Lions / One Show /
Campaign BIG Awards / British Arrows