TK Maxx ––
The Small Prices You Pay

That commercial where TK Maxx really tried to tell the truth.

It’s true. TK Maxx is far from perfect.
But just think about all those discounts.

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This is how the spot was supposed to end. Look at that little guy!
Cute right? Fun and memorable. Not creepy at all.

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Role: Creative. Art director.

Agency: W+K, London.

With: Paddy Treacy, Hollie Walker, Freddie Powell,
Kelly Satchell, Adam and Dave, Aleksandra Kingo.

Awarded at:
British Arrows / ThinkBox Awards